JWELL Machinery successfully held its 2026 Global Marketing Conference at the Sheraton Chuzhou Hotel, bringing together more than 300 marketing professionals, executives, and functional team members from across global markets. The conference marked the official launch of JWELL's 2026 marketing initiatives, setting a clear strategic direction for the year ahead.
With the theme "Empower · Expand · Connect," the event served as a high-level platform for market analysis, technology trend discussions, and strategic alignment. Sales teams from different regions gathered to exchange insights, strengthen collaboration, and build a unified roadmap to navigate the increasingly competitive global plastics machinery market.
During the conference, Mr. He Haichao, Chairman of JWELL Machinery, delivered a keynote address outlining the company's development strategy for the coming year. He emphasized JWELL's commitment to high-quality growth, calling for continuous upgrades in global service systems and marketing models. The company will further enhance its international service network, improve response efficiency, and deliver a more professional and customer-centric service experience worldwide. At the same time, JWELL will accelerate digital marketing innovation, expand global brand reach, and align more precisely with evolving market demands.
To support these strategic goals, JWELL organized a two-day, structured training program aimed at strengthening the comprehensive capabilities of its global marketing team. Training sessions focused on in-depth analysis of core products, interpretation of new product advantages, market potential assessment, and risk management in complex projects.
Specialized roundtable discussions were held on blow molding, cast & blown film, recycling systems, and twin-screw compounding. Among them, the blow molding session was a key highlight, featuring in-depth discussions on technology upgrades, competitive differentiation, and segmented market applications. Technical experts and senior sales managers provided practical insights and on-site guidance, helping teams translate technical strengths into clear market value.
In addition, JWELL arranged a dedicated failure case-sharing session, where experienced sales professionals openly reviewed past project challenges. Through systematic analysis of customer demand assessment, communication strategies, and risk control, participants gained actionable lessons that further enhanced their market judgment and problem-solving capabilities.
Beyond strategy and training, the conference also reflected JWELL's people-oriented corporate culture. The evening banquet created a relaxed and engaging atmosphere, where young sales professionals confidently showcased their talents, demonstrating the vitality and ambition of JWELL's next generation.
The event concluded with an award ceremony recognizing outstanding marketing performers of 2025. These individuals exemplified JWELL's spirit of professionalism, accountability, and excellence, setting benchmarks for the entire organization and reinforcing confidence in the company's long-term development.
As JWELL steps into 2026, the company remains firmly committed to its original mission-driven by professionalism, empowered by innovation, and guided by long-term value creation. With a stronger team, clearer strategy, and deeper global presence, JWELL Machinery is fully prepared to advance toward a new stage of high-quality development and create greater value for customers worldwide.
